Audiences

Description

Predictable supplies out-of-the-box audiences built from modeling outputs to your data hub. These audiences fall into two categories: base audiences, and smart audiences. Base audiences are high/medium/low for each model, where high is in the top quintile of probability, low is the bottom quintile, and medium is everything in between. Additionally, Predictable supplies Smart Audiences, which are use-case-ready groupings of users based on outputs of multiple models. The base and smart audiences are defined as detailed below:

Base Audiences

Segment	Definition
High Purchase Propensity	Purchase Propensity Model Score greater than 80.
Medium Purchase Propensity	Purchase Propensity Model Score between 21 and 80, inclusive.
Low Purchase Propensity	Purchase Propensity Model Score less than 21.
High Second Purchase Propensity	Second Purchase Model Score greater than 80.
Medium Second Purchase Propensity	Second Purchase Model Score between 21 and 80, inclusive.
Low Second Purchase Propensity	Second Purchase Model Score less than 21.
High Churn Risk	Churn Model Score greater than 80.
Medium Churn Risk	Churn Model Score between 21 and 80, inclusive.
Low Churn Risk	Churn Model Score less than 21.
High Future Value	LTV Model Score greater than 80.
Medium Future Value	LTV Model Score between 21 and 80, inclusive.
Low Future Value	LTV Model Score less than 21.
Highly Engaged	Engagement Index Model Score greater than 80.
Partially Engaged	Engagement Index Model Score between 21 and 80, inclusive.
Minimally Engaged	Engagement Index Model Score less than 21.
Disengaged	No Activity in Engagement Index Modeling window (default value of 1 year).

Smart Audiences

Segment	Definition
Engaged Prospects	Non-Purchasers who are in the Highly Engaged Audience. A Non-Purchaser is a contact for whom Predictable has no transaction records.
Acquisition Seed Audience	Active Customers in the High Future Value Audience. An Active Customer is a contact with a purchase inside of the Churn Modeling window (default 1 year).
Future Whales	Customers with current LTV in bottom half of all customers, who also are also in the High Future Value audience.
Fledgling Customers	Customers with a current LTV in the bottom 20% of all customers, who are also in the High Second Purchase audience.
Discounters	Customers who have made any purchases with a discount code.
Priority Winbacks	Customers who have no purchases inside of the Churn Modeling Window, and a last LTV Score above 80.
Top Customers	Customers with a current LTV in the top 20%.