Audience Use Case Activation Channels Success Metrics
New Customers Likely to Repurchase Deliver tailored welcome series based on customer’s repurchase propensity at first POS Email/SMS
  • Repurchase Rate
  • LTV
Future High Value Trigger loyalty & rewards-based email sequences for customers with high predicted LTV Paid Ads
Email/SMS
Web
  • Loyalty Program Sign-Ups
  • LTV
At Risk Re-engage customers with high churn risk across owned and paid channels Paid Ads
Email/SMS
Web
  • Engagement
  • Retention Rate
Priority Win-Back Win-back customers with high potential LTV at risk of lapse Paid Ads
Email/SMS
Web
  • Retention Rate
  • LTV