Optimize Paid Media Investment

Audience	Use Case	Activation Channels	Success Metrics
Likely Purchasers	Deliver targeted product recommendations to customers with high purchase propensity	Paid Social Display/Video	ROI/ROAS LTV
Future High Value	Deliver targeted product recommedations to customers with high predicted LTV	Paid Social Display/Video	ROI/ROAS LTV
Engaged Prospects	Re-engage and convert your most qualified prospects	Paid Social	CAC CPA
Future High Value LAL	Find and acquire new high value customers	Paid Social Display/Video	CAC CPA