Audience Use Case Activation Channels Success Metrics
Past Purchasers Surface relevant product recommendations based on past purchases Email
Paid Ads
Web
  • Repurchase Rate
  • Engagement
  • LTV
Future High Value Deliver rewards and loyalty-based messaging to customers with high predicted LTV Email
Paid Ads
Web
  • Loyalty Program Sign-Ups
  • LTV
Cooling Off/At Risk Surface incentives that reflect potential LTV to customers at risk of lapse Email
Paid Ads
Web
  • Engagement
  • Retention Rate
Engaged Prospects Deliver special offers and purchase incentives to qualified propects returning to site Web
  • CAC
  • ROI/ROAS