Audience Use Case Activation Channels Success Metrics
New Customers Unlikely to Return Deliver tailored welcome series based on customer’s repurchase propensity at first POS, i.e. incentivize repeat purchase Email/SMS
  • Repurchase Rate
  • Retention Rate
Cooling Off Trigger churn prevention email sequences and on-site personlization Email/SMS
Web
  • Engagement
  • Retention Rate
At Risk Re-engage customers with high churn risk across owned and paid channels Email/SMS
Web
Paid Ads
  • Engagement
  • Retention Rate
Priority Win-Back Win-back customers with high potential LTV at risk of lapse Email/SMS
Web
Paid Ads
  • Repurchase Rate
  • Retention Rate